How to represent Northfast Limited consistently — the mark, color, type, spacing, and voice that make the brand recognisable across every product and surface.
The Northfast mark is three overlapping circles — red, black, and green — paired with the wordmark. The circles represent our pillars: fintech, software, and open source.
Northfast Red is the primary brand color. Ink and warm off-whites carry the system; green and amber are reserved for accents and status.
Three typefaces: Schibsted Grotesk for display, Hanken Grotesk for body, and JetBrains Mono for code and technical labels.
We sound clear, technical, and trustworthy — never hyped. Plain language, concrete claims, and respect for the reader's time.
Say the useful thing plainly. Avoid jargon and hype; let the work speak.
Concrete claims, real numbers, working code. Earn trust through accuracy.
We build in the open and document generously. Transparency is the brand.
Logos, color tokens, and type in one downloadable kit. For press or partnership use, get in touch.